| Personal Brand Presence | 7 / 10 |
| Authoritativeness | 5 / 10 |
| Expertise | 6 / 10 |
| Influence | 4 / 10 |
| Overall Rating | 5 / 10 |
Audius, which is based on both Ethereum and Solana, has increased its monthly listenership from 500,000 in 2020 to over 7 million in 2019. With many of them supporting its token-based approach to music streaming, it is currently most popular among EDM musicians. Audius enables musicians to develop their own economic models using cryptography. This shields artists from modifications to corporate contracts that can influence their share of the profits.
As a Los Angeles native, Rumberg holds a special place in his heart for music. He frequently went to EDM clubs to listen to his favorite artists. He intended to contest the limiting rules of restricted platforms like SoundCloud by creating Audius. Rumberg graduated from Stanford University with a degree in computer science with a systems concentration. Additionally, he previously co-founded the peer-to-peer Bitcoin payment firm Backslash.
Audius is a blockchain-based platform that was introduced in 2018. It runs on the Ethereum blockchain and gives musicians a transparent and easy method to share their music with fans directly, without the need for middlemen like traditional record companies.
Audius’s resistance to censorship, which preserves artistic autonomy over material, is one of its key characteristics. Through its built-in cryptocurrency, the site also provides rewards to users and artists, making it possible for listeners and producers to have fulfilling experiences.
Audius uses the decentralized nature of blockchain to keep music data safe and readable while guarding against problems like copyright infringement. In addition, the platform uses a Proof-of-Stake mechanism to verify transactions, guaranteeing scalability and energy efficiency.
In an effort to “bring more money and financial instruments into artists’ hands,” Audius wants to take on monetization in 2022. In 2020, Audius stated that this move was in the early stages of development and provided details on its 90-10 monetization strategy. In addition, Audius released the album art-based Audius Visualizer in late January. “The neighborhood asked, and we listened to you,”
EDM band duo The Chainsmokers revealed that it aims to post the music it performs live, which it wouldn’t normally do on traditional music outlets, anticipating licensing complications when it finally joins the platform. Top electronic music artists like Skrillex and Deadmau5 are already members of Audius, and more are anticipated to sign up as the platform’s listenership grows.
On the Untold Stories podcast hosted by Charlie Shrem, Rumberg discussed the future of streaming and mentioned that Audius is developing tools to assist users who are not crypto natives with onboarding. According to Rumberg, it’s critical to offer various services based on the user’s level of technological proficiency.
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