Business News Report
January 20, 2023

NYX Professional Makeup launches its beauty DAO and a 1,000-piece NFT collection

NYX Professional Makeup launches its beauty DAO and a 1,000-piece NFT collection

NYX Professional Makeup, a L’Oréal-owned cosmetics brand, is set to launch its beauty DAO. First announced in June 2022, the Decentralized Autonomous Organization, dubbed “GORJS,” is being established with the aim to democratize the beauty industry by providing a space for independent creators. 

“GORJS will serve as a launchpad for 3D creators from across the industry, with the intent to promote growth and innovation within the community, increased aptitude in digital makeup, and ultimately, success in the artists’ careers,” explains the promotional campaign

NYX

Beauty fans that wish to make part of the first-ever beauty DAO can purchase the Ethereum-based “FKWME Pass” NFTs. Notably, there are only 1,000 tokens in the collection, so interested individuals should hurry and sign up for the allowlist

The NFTs will grant holders access to a variety of benefits. For instance, GORJS members will receive airdrops and rewards from token-yielding. DAO members will also have the opportunity to define the future of the organization by voting. One NFT pass will cost 0.19 ETH, approximately $296 at the time of writing. The minting starts on February 1.

NYX

It’s worth noting that the project is backed by a group of web3 experts. The advisor team includes Sebastien Borget of The Sandbox, the found of Ready Player Me, Timmu Toke, CEO of Invisible Nord, Amber Ward, and Polygon Labs’ metaverse lead, Brian Trunzo. 

This is not NYX’s first step into web3. In June 2022, the brand partnered with People of Crypto Lab to release an avatar NFT collection dedicated to Pride Month. The avatars could be used in The Sandbox metaverse. 

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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