Ndax, Trump Media & Stellar: The Crypto Power Plays Defining Late April
In Brief
Late April saw crypto power plays from Ndax’s NHL partnership, Trump Media’s ETF launch with Crypto.com, and Stellar’s Southeast Asian retail push, marking bold moves across sports, politics, and tech.
The last week of April brought a wave of bold crypto partnerships across sports, politics, retail, and tech. From Ndax hitting the NHL ice to Trump Media’s ETF leap and Stellar’s Southeast Asian push, blockchain is going big. Here’s a roundup of the week’s most impactful crypto-powered moves and alliances.
Ndax Scores NHL Crypto Partnership for Stanley Cup Playoffs
Canadian crypto platform Ndax has struck a major crypto partnership with the NHL, becoming the official crypto trading partner for the 2025 Stanley Cup playoffs. As part of the deal, Ndax will enjoy premium brand exposure during all Canadian playoff games. Its logo will appear directly on the ice in a key corner slot and feature prominently across digital boards during national broadcasts.
To engage fans, Ndax is also launching a series of giveaways, offering tickets to the Stanley Cup final and other prizes through daily and weekly contests throughout the playoffs.
An NHL exec noted that the partnership gives Ndax “major brand visibility” and leverages innovative tools like Digitally Enhanced Dasherboards to connect with Canada’s passionate hockey fanbase.
The games are airing across Rogers Media’s Sportsnet, CBC, and the Sportsnet+ streaming service, under the terms of a massive broadcast rights agreement. Rogers recently extended its deal with the NHL through 2038 in a $7.7 billion agreement, solidifying exclusive national rights across TV, digital, and streaming platforms in both English and French.
The 2025 playoffs kicked off on April 19 and will wrap by June 23 at the latest, culminating in the Stanley Cup Finals.
Ambios Network Offers Early Access in New Crypto Partnership Liquidity Pool
Ambios Network, a leading player in decentralized environmental monitoring, has launched a Liquidity Bootstrapping Pool (LBP) ahead of its token generation event (TGE). For a limited time, early participants can grab 25 $AMBIOS tokens for every $1 USD, all fully unlocked at TGE.
The platform already boasts over 7,500 global sensors generating 12 billion+ data streams and has formed brand partnerships with names like Taco Bell, KFC, and Best Western. Backed by BorgPad, Ambios is raising $750,000 to fuel trading across the Solana ecosystem, as it builds a decentralized version of a weather intelligence giant.
The $AMBIOS token powers the network, offering rewards for sensor deployment, access to its environmental marketplace, and staking incentives post-TGE.
With proven real-world utility and a mission to support both enterprise and community monitoring, Ambios is shaping up to be a key player in the eco-focused crypto space.
Trump Media Deepens Crypto Partnerships with Crypto.com ETF Deal
Trump Media & Technology Group (TMTG) has officially entered the crypto ETF space, finalizing a deal with Crypto.com to launch a suite of exchange-traded funds through its fintech arm, Truth.Fi. The funds, distributed via Crypto.com’s licensed broker-dealer, will target crypto assets and energy sector investments.
This marks another step in TMTG’s expansion beyond social media. After launching a streaming service and entering the investment space via Charles Schwab, the company now dives into ETFs with support from Yorkville Advisors, whose subsidiary will manage the funds. TMTG and Yorkville have an existing equity agreement, which allowed TMTG to raise nearly $450 million in 2024.
Branded “Made in America,” the ETFs are part of Truth.Fi’s push to build a parallel conservative financial ecosystem—the so-called “Patriot Economy.” TMTG claims many traditional financial institutions are aligned with liberal ideologies, and aims to offer an alternative.
The move also signals continued interest in crypto from President Trump, TMTG’s largest shareholder. Through a trust managed by his son Donald Trump Jr., the President has launched several memecoins and formed World Liberty Financial, a separate crypto venture offering DeFi services.
In a recent appearance at the 2025 Bitcoin Conference, Trump declared his goal: to make the U.S. “the crypto capital of the planet.” His digital currency projects generate revenue via both asset value and transaction fees.
With this ETF launch, TMTG strengthens its footprint in financial services and advances its vision for a conservative-aligned crypto economy.
Paris Blockchain Week 2025 Breaks Records and Elevates Global Blockchain Dialogue
Paris Blockchain Week 2025 concluded its sixth edition at the Carrousel du Louvre, setting new benchmarks for innovation and global collaboration. Drawing over 9,600 attendees from 95 countries, including 67% C-suite executives, the event underscored blockchain’s growing influence in global business leadership.
More than 500 speakers, including Charles Hoskinson (IOHK), Adam Back (Blockstream), Monica Long (Ripple), and France’s AI Minister Clara Chappaz, shared deep insights on the future of Web3 and digital finance. Over 36,000 networking meetings via the event app fueled powerful industry connections.
Resilience amid geopolitical uncertainty was a key theme. Hoskinson stressed blockchain’s role in safeguarding economic stability, while Long reaffirmed crypto’s permanence in the global financial ecosystem. Discussions around MiCA regulation showcased Europe’s leadership in responsible blockchain innovation.
The Investors Day featured 1,000+ startups pitching to 400 investors for over €10 million in funding and prizes. The week also included exclusive events: a Bitcoin-focused Investors Day, AgentX on decentralized AI, a VIP dinner under the Louvre’s glass pyramid, and a high-energy afterparty at La Machine Du Moulin Rouge.
With 400+ journalists in attendance, global media amplified the week’s bold message: blockchain is not only enduring—it’s accelerating.
Stellar and AEON Partner to Bring Crypto Payments to Southeast Asia
Stellar has partnered with AEON Group, South Asia’s largest retail conglomerate, to roll out blockchain-based payments across Southeast Asia, starting with a 2025 pilot in Malaysia. The partnership, announced on April 17, 2025, aims to introduce USDC and XLM payments to AEON stores, enhancing access to fast, low-cost digital transactions.
Initially focused on USDC—Circle’s stablecoin—the rollout will improve fiat-to-crypto on-ramps and target Southeast Asia’s large unbanked population. With Stellar’s blockchain offering energy-efficient, near-instant settlement, users can expect frictionless, low-fee alternatives to traditional banking.
Beyond retail integration, the collaboration highlights Stellar’s growing influence in bridging digital finance and real-world use cases. Its technology will power both in-store payments and cross-border remittances.
Stellar has also deepened its reach by partnering with major players like Mastercard, Stripe, and Paxos, expanding its role in both the DeFi and TradFi ecosystems.
Jasmy and Panasonic Launch Web3 IoT Platform to Empower Data Ownership
Panasonic has partnered with Japanese blockchain firm Jasmy to launch a cutting-edge Web3 platform that reimagines how personal data is managed in the Internet-of-Things (IoT) ecosystem. Officially announced on March 26, the initiative builds on Jasmy’s Personal Data Locker technology and was developed in collaboration with Panasonic Advanced Technology.
The platform will give users full control over their data while enabling secure storage and faster processing. Using agile development and Web3 tools, the system is designed for speed, scalability, and openness—positioning it for adoption across various industries.
According to Jasmy CFO Hiroshi Harada, the decentralized platform will be ready within three to six months. Data is hashed on-chain, while the files themselves are stored across a decentralized network—bypassing traditional blockchain storage limitations and ensuring both privacy and performance.
Founded by former Sony executives, Jasmy has been dubbed “Japan’s Bitcoin.” Its model allows merchants to pay for access to user data, while users earn rewards in JASMY tokens.
Following the announcement, JASMY saw a 3% price increase, with trading volume more than doubling to $256 million. The token has surged 42.8% over the past month, signaling growing investor confidence in Jasmy’s expanding real-world applications.
Cantor, Tether, and SoftBank Launch $3.6B Bitcoin Venture Ahead of U.S. Election
Wall Street brokerage Cantor Fitzgerald has joined forces with Tether and SoftBank to launch a $3.6 billion crypto venture, betting on a renewed wave of interest in Bitcoin under a potential second term for President Donald Trump. The initiative, called Twenty One Capital, emerges from a merger with Cantor’s blank-check vehicle, Cantor Equity Partners, and will initially hold over 42,000 bitcoins, making it the third-largest bitcoin treasury globally.
The venture is backed by substantial capital: Tether will contribute $1.6 billion in bitcoin, Bitfinex adds $600 million, and SoftBank puts up $900 million. An additional $585 million will be raised through convertible bonds and equity financing.
Twenty One’s CEO, Jack Mallers, described the company as a “public stock, built by Bitcoiners, for Bitcoiners,” aiming to replicate the playbook of Michael Saylor’s Strategy, which amassed a $91 billion market cap by acquiring bitcoin during the last bull run.
Despite recent volatility, bitcoin is up over 40% in six months, currently trading near $93,780. While gold has gained favor during geopolitical tensions, analysts believe bitcoin is asserting itself as a digital store of value. Once finalized, Twenty One will trade on Nasdaq under the ticker “XXI”, deepening Cantor’s long-standing relationship with Tether.
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About The Author
Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
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Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
