In Brief
Italian luxury fashion company Moncler launches its first NFT collection together with digital artist Antoni Tudisco.
NFTs will be gifted to the visitors on a first-come-first-serve basis.
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Italian luxury fashion company Moncler has introduced its first NFT collection in partnership with digital artist Antoni Tudisco and the NFT platform .arianee.


Antoni Tudisco produced seven futuristic NFT artworks dedicated to the new Moncler jacket, MAYA 70. The NFTs are already presented globally in selected Moncler stores. Itās worth noting that the collection only features 500 tokens and will be gifted to the visitors in the first-come-first-serve mode. Every selected location features a different NFT artwork based on the cityās mood and character. The initiative takes place in New York, London, and Seoul.
āI wanted to ensure that each piece merges Monclerās one-of-a-kind style with the scenery in a format that enables the viewer to recognize that the future of streetwear fashion is right now,ā said Antoni Tudisco.
Antoni Tudiscoās signature style is very appreciated by the fashion community. He has partnered with Italian company Gucci to create two artworks for the brandās Metaverse project Gucci Vault. The NFTs were auctioned along with 28 digital artistsā works.
Antoni also developed NFT artworks for Mercedes-Benzās first NFT collection, presented at Dorotheen Quartier in Stuttgart, and a digital campaign for Louis Vuitton. Besides the collaborations, the artist works on his own NFT project, dubbed āEtheeverse.ā The collection currently features 120 non-fungible tokens.
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