Business News Report
March 27, 2023

Metaverse Fashion Week Starts on March 28; Takes Place in Decentraland, Spatial, and OVER Metaverses

Metaverse Fashion Week takes off tomorrow, March 28. Through March 31, brands will showcase their collections on virtual catwalks across different metaverse platforms. In addition to the shows, which will take place in Decentraland, Spatial, and OVER, companies have prepared digital experiences and interactive games. For instance, visitors will have the opportunity to try on and purchase virtual clothes and skins, check out collections developed by brands for avatars, and discover designs created by artificial intelligence. 

Among the participants of this year’s MVFW are Dolce & Gabbana, Tommy Hilfiger, Vogue Singapore, COACH, Adidas, DKNY, Monnier Paris, and DUNDAS.

Decentraland

The curatorial theme of Metaverse Fashion Week 2023 is “Future Heritage.” The event’s organizers aim to connect tradition with innovation while highlighting diverse aesthetics across different metaverse platforms.

While the majority of events will take place in Decentraland, several brands have opted for Spatial and OVER metaverses to showcase their designs. 

OVER is an augmented reality metaverse platform that allows creators to publish, own, and earn rewards for their content. Among the companies and creatives that have selected OVER for this Metaverse Fashion Week season are Pinko, Balmain, Ecoolska, XR Couture, Polygon, Ilona Song Fashion House, Vogue Singapore, and Pet Liger as part of the Gucci Vault Art Space.

OVER

On March 31, the company will host a hybrid show in the center of the world’s fashion capital, Milan. It will feature a virtual augmented reality catwalk, where digital avatars will showcase designs by emerging and established fashion brands. For instance, Space Runners will show their recent Balmain x Space Runners “Unicorn” sneaker collection. 

The event is facilitated by the Municipality of Milan and will include a special panel with speakers from Marangoni, the Municipality of Milan, Polygon, and PwC Italy.

 “Fashion was among the first industries to recognize the incredible potential of the metaverse and Web3. This is because of the many avenues that these domains open up for fashion, from design to retail. OVER extends this horizon further by uniquely merging the virtual and physical worlds using Augmented Reality. Together, these present a massive opportunity for brands, designers, and retailers to reach consumers, anytime and anywhere,”

said the CEO and Co-Founder of OVER, Davide Cuttini.

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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