Jason Derulo partners with TerraZero for a Metaverse experience


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Pop star Jason Derulo will host his new music video premiere for “Slidin” in Decentraland. 

The artist developed the experience in partnership with TerraZero and Atlantic Records. 

TerraZero Technologies Inc. is a company that acquires, develops, and finances innovative Web3 projects. It helps businesses find solutions to bridge the real world and the Metaverse.

TerraZero recreated the visuals from “Slidin” scenes on Decentraland’s plots. Fans will be able to interact with Jason’s avatar, which will appear in different places across the Metaverse. They will also be able to walk around the scenes and stylize the environment as they wish.

More than that, one lucky individual and their friends will grant access to a virtual mansion pool party, just like in the video. Users must register on TerraZero’s website to participate in the giveaway. 

Derulo said, “I would’ve given anything for this kind of connection with my idols growing up. The Metaverse, and how people can come together to experience something special… This is definitely the future of the Internet–the way TerraZero is doing it and what we made together. I’ve always been a gamer at heart, which has always found its way into how I’ve written my music, and cultivated my career. Being an avatar in the Metaverse and connecting with people directly is a new way to show who I am beyond the screen and speakers. It’s super real in a very unreal way.”

The music video premiere will take place on June 29 in Decentraland.

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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