News Report
October 05, 2022

HUGO by Hugo Boss partners with Imaginary Ones for a 1,001-piece NFT collection

In Brief

Hugo Boss partners with Imaginary Ones to launch an NFT collection.

The collaboration will also involve creating exclusive metaverse and Web2 experiences.

HUGO by Hugo Boss partners with Imaginary Ones for a 1,001-piece NFT collection

Clothing brands continue adopting the non-fungible token technology. German fashion house Hugo Boss has announced its partnership with NFT project Imaginary Ones to release a non-fungible token collection, coming out on October 15. 

Dubbed “Embrace Your Emotions,” the collection will feature playful characters that represent five emotional states: love, anger, joy, fear, and sadness. The drop will include 1,001 3D animations in the original Imaginary Ones style. The Hugo Boss NFTs will grant holders access to special perks and utilities, which will be revealed on October 15. Fans can secure a spot in the allowlist by purchasing Imaginary HUGO merchandise, joining giveaways, or staking IO on the dedicated staking platform. 

Additionally, on October 10, the two companies will auction a unique sixth character that incorporates all five emotions. Notably, Imaginary Ones and Hugo Boss will donate a hundred percent of the auction proceeds to a mental health program for young people, “Youth Aware of Mental Health.”

The vision of Imaginary Ones embraces the importance of mental health, inspiring individuals to accept every daily emotion, positive or negative.

HUGO by Hugo Boss partners with Imaginary Ones for a 1,001-piece NFT collection
Imaginary Ones

Imaginary Ones is the first Asia-based NFT project that partners with a well-known global fashion brand for a long-term collaboration. Following the release of their debut Hugo Boss NFT collection, the companies plan to furtherly develop exclusive Metaverse and Web2 experiences. 

Apart from Hugo Boss, a number of other fashion brands have announced their upcoming NFT collections. Just last week, Balmain and MINTNFT made their partnership official, announcing the launch of “The Balmain Thread” NFT-based membership during the Paris Fashion Week 2022. Meanwhile, in August, Hermes shared its plans to enter the metaverse and release NFTs, while Bulgari launched its metaverse, “Bulgari World.”

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
Pantera Capital Backs Digital Asset Treasury Firms As Emerging Frontier For Crypto Exposure
Business News Report Technology
Pantera Capital Backs Digital Asset Treasury Firms As Emerging Frontier For Crypto Exposure
May 30, 2025
BNB Chain Introduces AI Bot To Support Users Across Its Ecosystem
News Report Technology
BNB Chain Introduces AI Bot To Support Users Across Its Ecosystem
May 30, 2025
Canary Capital Submits S-1 Form For US Spot CRO ETF With Crypto.com As Custodian And Liquidity Provider
Markets News Report Technology
Canary Capital Submits S-1 Form For US Spot CRO ETF With Crypto.com As Custodian And Liquidity Provider
May 30, 2025
Strategy’s $70T Vision: The Race To Accumulate Half Of All Bitcoin By 2045
News Report Technology
Strategy’s $70T Vision: The Race To Accumulate Half Of All Bitcoin By 2045
May 30, 2025