In Brief
GQ announces the upcoming drop of its first-ever NFT collection, “GQ3 Issue 001: Change Is Good”
The release features 1,661 tokens and will be available starting from March 8.
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GQ, the men’s magazine owned by Condé Nast, is set to launch its first NFT collection. Dubbed “GQ3 Issue 001: Change Is Good,” the collection features 1,661 generative artworks by four selected creators: Chuck Anderson, Serwah Attafuah, REO, and Kelsey Niziolek. For this project, each artist designed over a hundred traits that were then used to randomly combine them and choose the best pieces. The creators got inspiration from GQ’s motto, “Change Is Good,” and were tasked with developing unique designs for the magazine’s curated collection.
Individuals purchasing an NFT from the collection will get access to the “GQ universe” and unlock many benefits. To start, lucky collectors will receive a subscription to the magazine, a GQ Box, exclusive merchandise, and early access to future drops. The NFTs also will grant holders access to the magazine’s IRL events. For instance, GQ will host its first-ever party during NFT.NYC, which takes place on April 12 to 14.
“GQ3 Issue 001: Change Is Good” will be available for purchase starting from March 8, with the tokens going for 0.1957 ETH each (approximately $330 at the moment of writing). Active Discord users will have the opportunity to get early access to the drop.
QC is not the first magazine to release a non-fungible token collection. In July 2022, TIME announced the plans to convert the magazine’s subscription into NFTs. In December 2022, National Geographic launched an NFT collection in partnership with the NFT platform Snowcrash.
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