News Report
June 13, 2022

Givenchy to launch Pride NFT

Givenchy to launch Pride NFT
Source: Givenchy.

Luxury company Givenchy Parfums has announced it is launching an NFT collection to mark this year’s Pride.

In a collaboration with London gallery owner Amar Singh and the Rewind artist collective, the company is working on a digital art collection. The collection will be sold on the Veve NFT marketplace, and all proceeds from the sale will go towards the Le MAG Jeunes association, a French LGBTQIA+ youth association founded in 1985. The project is a statement of support and Givenchy’s commitment to promoting inclusivity.

There will be 1952 copies of the NFT available on Veve. The project will feature animated photographs in a glitch art aesthetic and have the colors of the traditional Rainbow Flag incorporated in the animation. This produces a fascinating visual experience for the viewer.

The overview reads, “Titled “Pride,” the artwork created by Rewind Collective for Givenchy Parfums is a series of animated portraits symbolising diversity, the assertion of identity, and the fight for equal rights. Innovative photos, which the collective reinterpreted digitally in the colours of the Rainbow Flag, thus expressing Givenchy’s commitment to a more diverse, more inclusive, in short, more universal kind of beauty.”

This is not the charity NFT launch by Givenchy. Last year, the company launched the CHITO X GIVENCHY NFT project, creating 15 one-of-their-kind digital fashion NFTs, with all the proceeds donated to “charity to clean our oceans.”

Read related posts:

Keep track of cryptocurrency distributions in our Airdrops Calendar.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Karolina is a writer and journalist with a background in literary studies. She loves exciting tech solutions and art, and NFTs are often a perfect amalgamation of the two. Outside of work, she’s a plant mom, a vintage fashion enthusiast, and a gamer.

More articles
Karolina Gaszcz
Karolina Gaszcz

Karolina is a writer and journalist with a background in literary studies. She loves exciting tech solutions and art, and NFTs are often a perfect amalgamation of the two. Outside of work, she’s a plant mom, a vintage fashion enthusiast, and a gamer.

Hot Stories
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
Nexo Becomes Official Crypto Partner Of Mifel Tennis Open, Teams Up With Rodrigo Pacheco Mendez
News Report Technology
Nexo Becomes Official Crypto Partner Of Mifel Tennis Open, Teams Up With Rodrigo Pacheco Mendez
June 26, 2025
Ripple Integrates Wormhole To Enhance Multichain Interoperability Infrastructure
News Report Technology
Ripple Integrates Wormhole To Enhance Multichain Interoperability Infrastructure
June 26, 2025
Gelato And Morpho Roll Out Embedded Crypto-Backed Loans
News Report Technology
Gelato And Morpho Roll Out Embedded Crypto-Backed Loans
June 26, 2025
Coinbase Introduces Concierge Program For Enhanced, Personalized Support To Premium And High-Value Clients
Business News Report Technology
Coinbase Introduces Concierge Program For Enhanced, Personalized Support To Premium And High-Value Clients
June 26, 2025