Givenchy Beauty transforms its virtual venue in Roblox into a “Winter Wonderland” to promote beauty products from its holiday collection
Players can participate in a treasure hunt to win silver padded earmuffs
The Trust Project is a worldwide group of news organizations working to establish transparency standards.
French brand Givenchy Beauty transforms its virtual venue in Roblox into a “Winter Wonderland” to promote beauty products from its holiday collection.
Roblox-based Givenchy Beauty House launched in June. The metaverse location honors the brand’s heritage, featuring a castle, a metro station, a pool, and other interactive areas. For the winter season, all the locations are covered in snow. Givenchy turned the pool into an ice skating rink and added a chic chalet and an igloo to its immersive beauty venue.
The location invites players to create cheery make-up looks for their avatars using one of the products from the 2022 Holiday Collection. Players can try out five festive make-up products, including the multi-finish eyeshadow palette “Le 9.08 Givenchy.”
In addition to the holiday experiences, Roblox users have a chance to win silver padded earmuffs. Players must complete the 4G treasure hunt to participate in the competition.
Givenchy Beauty is among the first beauty houses to develop a metaverse experience. In April this year, Charlotte Tilbury promoted its “Pillow Talk” make-up collection in a beauty “Wonderland.” The virtual world featured 3D makeup products, tutorials, and a 3D volumetric avatar of Charlotte Tilbury herself.
In September, Sephora hosted its second annual metaverse event dubbed SEPHORiA. The event’s gaming activities and exclusive beauty content attracted approximately 16,000 participants.
Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results.