News Report
May 04, 2022

Gary Vee partners with Johnnie Walker to release GOAT Scotch bottles

Gary Vee partners with Johnnie Walker to release GOAT Scotch bottles

VaynerNFT has announced its partnership with Johnnie Walker, making these NFTs one of the first co-branded with a liquor company.

Gary Vaynerchuk (aka Gary Vee) chose Scotch whiskey brand Johnnie Walker as a partner for his new prestige NFT collection, VeeFriends. The collection features 10,300 hand-drawn images of animals, humans, words, and ‘just art.’ The rarity of each image is rated as ‘rare’, ‘spectacular’, ‘very rare’, and ‘epic’. 

The current floor price of the collection is 8.98 ETH (almost $25,200). 51.5K ETH was traded. 

The collaboration is aimed at VeeFriends’ “Gift Goat” NFT holders. There are only 555 Goats images within the collection, so the drop is very limited. The gift will include a Johnnie Walker limited edition bottle of blue label whiskey customized with the VeeFriends logo, images, and the number. Additionally, the Goat holders will receive drinking accessories. The current floor price of a Gift Goat NFT is 29.9 ETH (approximately $83,700).

Johnnie Walker will also participate in VeeCon. It is a conference focused on Web3, NFTs, Marketing and Innovation. The event is organized by Gary Vee’s VaynerNFT. VeeCon will take place in Minneapolis on May 19th-22nd. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories

Why Vietnam Could Become the Heart of Asia’s Web3 Movement

by Victoria d'Este
September 16, 2025
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
Hex Trust Integrates stETH Custody And Liquid Staking In Partnership With Lido
News Report Technology
Hex Trust Integrates stETH Custody And Liquid Staking In Partnership With Lido
September 17, 2025
Marking Seven Years Of Innovation, Bitget Introduces UEX: A New Era For Financial Inclusion And Global Access
News Report Technology
Marking Seven Years Of Innovation, Bitget Introduces UEX: A New Era For Financial Inclusion And Global Access
September 16, 2025
YSX TECH Signs MOU With XUnit To Develop Compliance-Driven RWA Standardization Platform
Business News Report Technology
YSX TECH Signs MOU With XUnit To Develop Compliance-Driven RWA Standardization Platform
September 16, 2025
Fusaka Upgrade To Undergo Rigorous Testing In New Ethereum Foundation-Backed Audit Contest
News Report Technology
Fusaka Upgrade To Undergo Rigorous Testing In New Ethereum Foundation-Backed Audit Contest
September 16, 2025