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In what can be best described as low-key guerilla marketing, Elon Musk has changed his Twitter image to a sheet of Bored Apes, resulting in a slow rise in ape sales thanks to his 90 million followers noticing that their Star Lord is an NFT degen.
Musk’s new profile picture consists of a field of apes with a gold one in blue resplendent. This does not mean the erstwhile Twitter owner owns any apes but instead could be a jab at the old “right-click, save as” joke associated with NFT ownership. In other words, he’s saying NFTs are dumb.
You’ll also notice that Elon does not yet have the tell-tale hexagonal profile picture which is a sure sign of NFT ownership. He, like so many others, is just playing at owning apes.
That said, he’s definitely made a dent in Ape sales. After his first Tweet with the new profile picture, BAYC allegedly sold 27 apes in 30 minutes, a solid move upwards for the collection.
According to OpenSea data, over $21 million in Bored Ape, Mutant Ape and Otherside NFTs moved in the hour after Musk’s first tweet with the new profile.
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