Elon Musk gives slurp juice to the apes

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In what can be best described as low-key guerilla marketing, Elon Musk has changed his Twitter image to a sheet of Bored Apes, resulting in a slow rise in ape sales thanks to his 90 million followers noticing that their Star Lord is an NFT degen.

Musk’s new profile picture consists of a field of apes with a gold one in blue resplendent. This does not mean the erstwhile Twitter owner owns any apes but instead could be a jab at the old “right-click, save as” joke associated with NFT ownership. In other words, he’s saying NFTs are dumb.

Elon’s new profile image.

You’ll also notice that Elon does not yet have the tell-tale hexagonal profile picture which is a sure sign of NFT ownership. He, like so many others, is just playing at owning apes.

That said, he’s definitely made a dent in Ape sales. After his first Tweet with the new profile picture, BAYC allegedly sold 27 apes in 30 minutes, a solid move upwards for the collection.

According to OpenSea data, over $21 million in Bored Ape, Mutant Ape and Otherside NFTs moved in the hour after Musk’s first tweet with the new profile.

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John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.He has written eight books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York.

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