Digital luxury fashion startup SYKY receives $9m from Seven Seven Six and announces the upcoming NFT collection

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Alice Delahunt’s digital fashion startup SYKY receives $9 million from Alex Ohanian’s VC firm Seven Seven Six

SYKY will release the “Keystone” NFT collection on January 20

50 NFTs will go to aspiring designers, who will have the possibility to sell their items on the platform.


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Alice Delahunt’s digital fashion startup SYKY receives a $9 million investment from Alex Ohanian’s venture fund Seven Seven Six. The round was backed by noted VC firms Brevan Howard Digital, First Light Capital Group, and Leadout Capital.

In addition to the fundraising announcement, SYKY shared the news on the upcoming minting of the genesis “Keystone” NFTs. A total of 987 tokens will go on sale on January 20 at 12 PM EST and will cost 0.2 ETH each (approximately $314 at the time of writing). Individuals can now join the allowlist on SYKY’s website

The NFTs will grant holders access to future releases, digital and IRL events, networking opportunities, and exclusive fashion industry reports. Out of 987, 50 Keystone tokens will go to aspiring digital fashion designers. Creators will be able to apply for token access later this month. Following this, in February, SYKY will announce the winners. The platform will give them the possibility to showcase, sell, and trade their fashion collections. 

More than that, in the second quarter of 2023, the company will release another part of the platform. However, Alice Delahunt has not shared details on the topic. 

Former Chief Digital Officer at Ralph Lauren and Burberry, Alice Delahunt, first announced her upcoming digital fashion platform in November 2022. Then, the executive hired luxury fashion experts for her web3 project. For instance, SYKY’s Chief Operational Officer is now Roxanne Iyer, who used to work for Ralph Lauren and Esteé Lauder. Burberry’s Rachel Crowther is the new creative director, and Jonathan Bennett is the CTO. 

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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