News Report
November 04, 2022

Former Ralph Lauren executive Alice Delahunt announces a Web3 fashion platform

Alice Delahunt leaves luxury fashion for digital fashion. The former Chief Digital Officer at Ralph Lauren and Burberry has announced the upcoming launch of her own digital-centered project,  dubbed “SYKY.” 

Delahunt believes that fashion helps people express themselves, so the project is named after the goddess of the soul. SYKY will focus on digital and augmented worlds, becoming the intersection of physical fashion and technology. 

SYKY

The blockchain-enabled platform is set to launch in 2023. Developers have not shared any details on the functionality of the platform yet. However, interested individuals can sign up for updates on the Twitter, Discord, and Instagram pages of the project. 

“For me, it was a leap to leave the security of the corporate world and start a company, but I believe we’re at a technological tipping point and that fashion will be one of the most exciting places to build, create and design in the next 10 years. The next generation of designers will be digital-first, revolutionizing design in digital, physical, and augmented worlds,”

writes Alice in a LinkedIn post

Delahunt has previously worked for four years as Chief Digital and Content Officer at Ralph Lauren and served six years as Global Director of Digital and Social at Burberry. She is also a current Non-Executive Director Board Member of Soho House, a private members club originally founded in London, and a Board Advisor to Trinity College Business School. More than that, Alice Delahunt worked for Google and Snapchat as a Retail and Creative Council Advisory Member.

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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