Business News Report
December 06, 2022

Burberry wins the Fashion Award for Metaverse World and Gaming Experience

burberry metaverse and fashion award

Burberry has won the inaugural Fashion Award for Metaverse World and Gaming Experience. Burberry was named the winner last night by British musician Kojey Radical, who stated, “a global panel of industry experts have determined that in 2022 a brand who showcased excellence in this space is Burberry.”

Vogue Business wrote that there weren’t other nominees, and the award was accepted by Burberry’s digital team.

The Fashion Awards 2022 took place on December 5 at the iconic London venue, the Royal Albert Hall. There were seven rewards in total: the special recognition award for cultural curation, the designer award, the model award, the independent British brand award, the BFC foundation award, the Isabella Blow award for fashion creator, and the metaverse world and gaming experience award.

The British fashion brand was awarded for its innovative outlook and experiments in the metaverse. Fashion Awards emphasized that Burberry pushed the boundaries to show its excellence in the virtual world and credited Burberry’s partnerships with Minecraft and Blankos Block Party. 

Burberry collaborated with Mythical Games to launch its own vinyl toy for the multiplayer video game Blankos Block Party in July 2021. Rod Manley, Burberry’s CMO, said the fashion brand is “excited to embark on this ground-breaking journey into the future of digital ownership in gaming.”

Blankos Block Party features vinyl toys in the form of NFTs. By using blockchain technology, the game is creating a play-to-earn economy, which many now recognize as the future of digital gaming.

In the summer, the high-end fashion brand released another NFT character for Blankos named Minny B. The toy came along with a line-up of digital accessories and a social space within the game titled “The Oasis” for users to socialize and connect.

Burberry’s latest partnership was with the popular game Minecraft to create a customized in-game adventure, “Burberry: Freedom to Go Beyond.” The game, which launched on November 1, allows players to build Burberry-themed virtual worlds by using the brand’s Nova check-covered building blocks in the TB logo-shaped garden.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

Hot Stories

How does the AI see meta-universes in the future?

by Viktoriia Palchik
February 26, 2024
Join Our Newsletter.
Latest News

NFTs & Mining: A Digital Synergy

The rise in usage of the non-fungible tokens has changed the way we see and engage with ...

Know More

AI in Crypto

Explore the ever-evolving realm of artificial intelligence within the cryptocurrency sphere. Discover the transformative impact of AI ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Linekong Interactive Founder Wang Feng Announces Complete Exit, Transfers All Equity and Crypto Investments
Business News Report
Linekong Interactive Founder Wang Feng Announces Complete Exit, Transfers All Equity and Crypto Investments
February 26, 2024
Blast Ecosystem Suffers Rug Pull as RiskOnBlast Drains $1.3M in ETH from Investors
Markets News Report
Blast Ecosystem Suffers Rug Pull as RiskOnBlast Drains $1.3M in ETH from Investors
February 26, 2024
Bitcoin Failed as a Global Digital Currency and Holds No Fair Value, claims European Central Bank
Markets News Report
Bitcoin Failed as a Global Digital Currency and Holds No Fair Value, claims European Central Bank
February 26, 2024
USDC Issuer Circle Collaborates with Overdare to Build In-Game Wallets for ‘Roblox-style’ Metaverse
Business News Report
USDC Issuer Circle Collaborates with Overdare to Build In-Game Wallets for ‘Roblox-style’ Metaverse
February 26, 2024
What You
Need to Know

Subscribe To Our Newsletter.
Daily search marketing tidbits for savvy pros.