Business News Report
May 25, 2023

The Hundreds Launches an Immersive Metaverse Experience

In Brief

Streetwear brand The Hundreds celebrates its 20th birthday with the launch of a metaverse version of its Fairfax store.

The virtual experience, developed in partnership with some.place, allows users to shop and socialize.

The Hundreds Launches an Immersive Metaverse Experience

Los Angeles-based streetwear brand The Hundreds launches an immersive metaverse experience to celebrate its 20th birthday. The brand has partnered with some.place, a drop-centric platform that helps brands develop groundbreaking immersive and social experiences.

Together, the companies have virtually recreated The Hundreds Fairfax location using Unreal Engine 5. Visitors can view clothing pieces and even purchase garments directly from the virtual store. According to several Twitter users, the shopping experience functions seamlessly.

Notably, the initial Beta access to the platform is already available to Adam Bomb Squad, Badam Bomb Squad, and some.place NFT holders. The new metaverse platform utilizes tokengates, so non-fungible token owners will also get access to the resurrected interpretations of The Hundreds Santa Monica, The Hundreds New York, and The Hundreds San Francisco within the current The Hundreds Los Angeles flagship.

The Hundreds Launches an Immersive Metaverse Experience

The Hundreds is a streetwear brand that was created in 2003 in a small office in Rosewood. Since then, it has gained widespread acclaim for its unique guerrilla marketing techniques. As of today, the brand has physical locations in Santa Monica, New York, San Francisco, Fairfax, and Virginia. In its two-decades work, some of the stores were closed.

This is not the brand’s first web3 initiative. In August 2021, the company introduced the Adam Bomb Squad NFT collection consisting of 25,000 digital artworks. The pieces feature the brand’s iconic Adam Bomb character designed in a variety of patterns.

“We’re recreating our Fairfax neighborhood in the metaverse right now with our friends at some. place. We’re building out our stores how we imagined them to be in the metaverse, and this unique digital experience is meant for our community to come together, shop and socialize, rather than gamify,” said the brand’s co-founder, Bobby Hundreds.

Read more related articles:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
Cyvers Alerts Detects $3M Exploit On Nervos Network Bridge, Magickbase Suspends Contracts Amid Investigation
News Report Technology
Cyvers Alerts Detects $3M Exploit On Nervos Network Bridge, Magickbase Suspends Contracts Amid Investigation
June 2, 2025
Late May Market Mood: BTC Breathers, ETH In Limbo, TON Steals The Show
Markets News Report Technology
Late May Market Mood: BTC Breathers, ETH In Limbo, TON Steals The Show
June 2, 2025
Binance Traders League Returns With $6M Prize Pool, Introducing Regional Competitions And Trader’s Passport
News Report Technology
Binance Traders League Returns With $6M Prize Pool, Introducing Regional Competitions And Trader’s Passport
June 2, 2025
RedotPay Joins Circle Payments Network To Enable Crypto-to-Fiat Cross-Border Transfers In Brazil
Business News Report Technology
RedotPay Joins Circle Payments Network To Enable Crypto-to-Fiat Cross-Border Transfers In Brazil
June 2, 2025