News Report Technology
September 20, 2023

Meta Expands Verification Services to Include Businesses

Meta Expands Verification Services to Include Businesses

After the successful rollout of Meta Verified for creators, the social media giant is setting its sights on a broader audience. Mark Zuckerberg recently revealed at the Meta’s Conversations Conference in Mumbai that the service will soon extend to businesses on Instagram, Facebook, and eventually, WhatsApp.

Specific countries will see Instagram and Facebook business accounts become the first to experience Meta’s expanded verification service in the upcoming weeks. The program aims to broaden its reach to include businesses on WhatsApp at a later stage.

What’s in the Meta Verified Business Package?

Businesses that subscribe to Meta Verified receive a variety of benefits aimed at boosting their online visibility and customer engagement. The subscription features include:

  • A verified badge signaling a validated and authentic business
  • Protective measures against brand impersonation
  • Dedicated account support and troubleshooting

The bundle lets you choose between subscriptions for individual platforms or a combined subscription for both Instagram and Facebook, with plans to include WhatsApp in the future.

Meta’s new subscription service promises not just verification but also elevated visibility on its platforms. On Instagram and Facebook, the platform will prominently display verified business accounts in search results and recommend them in users’ feeds.

On WhatsApp, business accounts will receive custom pages easily discoverable through web searches. Additionally, they will gain chat assignment support, allowing multiple employees to engage with customers.

Cost and Future Plans

Initially, businesses can subscribe to the Meta Verified service at a starting price of $21.99 per month per account or $34.99 for a bundled account across Instagram and Facebook. The company will later commence testing with small businesses on WhatsApp before making the feature universally available there.

Meta plans to refine its business services based on feedback from upcoming tests, with an emphasis on aiding small and medium-sized businesses in brand building and customer outreach.

The company’s decision to extend its verification features to businesses is a strategic step towards strengthening both brand credibility and consumer confidence, as the program undergoes staggered testing across various platforms.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Nik is an accomplished analyst and writer at Metaverse Post, specializing in delivering cutting-edge insights into the fast-paced world of technology, with a particular emphasis on AI/ML, XR, VR, on-chain analytics, and blockchain development. His articles engage and inform a diverse audience, helping them stay ahead of the technological curve. Possessing a Master's degree in Economics and Management, Nik has a solid grasp of the nuances of the business world and its intersection with emergent technologies.

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Nik Asti
Nik Asti

Nik is an accomplished analyst and writer at Metaverse Post, specializing in delivering cutting-edge insights into the fast-paced world of technology, with a particular emphasis on AI/ML, XR, VR, on-chain analytics, and blockchain development. His articles engage and inform a diverse audience, helping them stay ahead of the technological curve. Possessing a Master's degree in Economics and Management, Nik has a solid grasp of the nuances of the business world and its intersection with emergent technologies.

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