Business News Report
April 10, 2023

Intuit Mailchimp Launches Generative AI Email Content Generator for Marketers

In Brief

Mailchimp has launched its AI-powered email content generator in beta.

Email Content Generator is part of a suite of AI-powered features within Mailchimp.

Mailchimp became part of Intuit’s AI-driven expert platform after the acquisition in 2021.

Publicly listed company and leading email marketing platform Intuit Mailchimp has launched Email Content Generator powered by GPT technology. Currently in beta, the generative AI tool allows customers to create marketing email campaigns based on industry, marketing intent, and brand voice.

Email Content Generator is part of a suite of AI-powered features within Mailchimp. With an increasing number of generative AI tools that streamline workflow entering the market, this latest tool represents the next step in Mailchimp’s goal to make email marketing more efficient for small and mid-size businesses.

“Marketers and small businesses are spending a lot of time thinking about how they can apply AI without adding something new to their plates or relinquishing creative control,” said Jon Fasoli, Chief Data and Product Officer at Mailchimp. “We see generative AI fundamentally changing the landscape of creative work, and we’re here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster.

According to a press release, users can simply enter a natural language prompt, such as “create an email regarding the launch of our new product and offer a 15% discount on orders for today only,” for the Email Content Generator to produce three options that align with the specific goal of the email campaign. Users can choose the most suitable option and drag and drop it into their campaign. They can then personalize it according to their requirements and send it to their target audience.

In recent years, Mailchimp has integrated artificial intelligence and machine learning functionalities into its platform to assist marketers and small businesses in improving their marketing efforts. The platform acquired the automatic graphic design platform Sawa and AI brand marketing analytics platform Inspector 6 in 2019 and 2020, respectively.

In 2021, Mailchimp was acquired by global tech company Intuit and became part of the company’s AI-driven expert platform. Currently, Mailchimp has over 20 AI and data science features in-app, including Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations.

Mailchimp’s AI tools are powered by a mix of in-house-built models and third-party AI products. Leveraging Intuit’s AI infrastructure, Mailchimp claims 58 billion machine learning predictions per day, and 730 million AI-driven customer help interactions are generated per year across Intuit.

Email Content Generator Beta will be available to select Mailchimp customers in the United States with Standard and Premium plans on Apr 10.

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About The Author

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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Cindy Tan
Cindy Tan

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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