Business News Report
March 30, 2023

Hugo Boss Enters the Metaverse with a Virtual Showroom Created with AI

Hugo Boss Metaverse

Metaverse Fashion Week 2023 goes on, and German luxury fashion brand Hugo Boss is the latest to enter the metaverse with an immersive experience.

The brand’s new virtual location, developed in partnership with Exclusible and Polycount, is an “extension” of the physical Spring/Summer 2023 Fashion Show in Miami, which took place on March 15. 

Located on the metaverse platform Spatial, the virtual showroom allows individuals to explore Hugo Boss in a new way. The digital location is inspired by the brand’s Miami fashion show, where models seemed to be walking on water. Like in real life, the virtual venue features aquatic elements mixed with architecture. Notably, the visuals of the runway were created with the use of artificial intelligence. 

Hugo Boss Enters the Metaverse with a Virtual Showroom Created with AI

The virtual store showcases five hero outfits from the IRL runway. The items created in the signature nude palette are also linked to the brand’s website, allowing metaverse visitors to purchase their favorite garments in a few clicks.

In addition, the experience includes an interactive “quest,” which allows players to receive a digital blue BOSS suit from the brand’s Spring/Summer 2023 collection. The item is wearable on the multi-game avatar platform Ready Player Me. 

“Following a line-up of NFT projects, the BOSS immersive showroom is the next step in our exploration of Web3 and the Metaverse, exciting new spaces for fashion brands. We will leverage the opportunities this opens for our brand’s storytelling and see it as an additional sales channel within our future omnichannel strategy. The virtual showroom concept seamlessly complements our Spring/Summer 2023 runway show in Miami and brings us closer to our goal of becoming the leading premium tech-driven fashion platform worldwide,“

said the CEO of HUGO BOSS, Daniel Grieder. 

This is not the first time Hugo Boss has introduced a web3 experience. In October 2022, the brand released a collection of 1,001 non-fungible tokens that gave holders access to allowlists and giveaways. Notably, all proceeds from primary sales were donated to a mental health program for young people, “Youth Aware of Mental Health.”

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories

Top 10 Crypto Games to Invest in 2024

by Gregory Pudovsky
February 27, 2024
Join Our Newsletter.
Latest News

NFTs & Mining: A Digital Synergy

The rise in usage of the non-fungible tokens has changed the way we see and engage with ...

Know More

AI in Crypto

Explore the ever-evolving realm of artificial intelligence within the cryptocurrency sphere. Discover the transformative impact of AI ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Aerodrome Finance’s AERO Witnesses 127% Surge after CB Ventures’ Token Acquisition
Business News Report
Aerodrome Finance’s AERO Witnesses 127% Surge after CB Ventures’ Token Acquisition
February 27, 2024
Validation Cloud Raises $5.8M Funding to Accelerate Web3 Enterprise Adoption
Business News Report
Validation Cloud Raises $5.8M Funding to Accelerate Web3 Enterprise Adoption
February 27, 2024
Bitcoin Bulls Set Sights on $60K Milestone After Driving Price Rally to $57K in Monday Surge
Markets News Report
Bitcoin Bulls Set Sights on $60K Milestone After Driving Price Rally to $57K in Monday Surge
February 27, 2024
Fluence Launches FLT Token on Ethereum Mainnet Alongside Cloudless Computing Platform
Markets News Report
Fluence Launches FLT Token on Ethereum Mainnet Alongside Cloudless Computing Platform
February 27, 2024
What You
Need to Know

Subscribe To Our Newsletter.
Daily search marketing tidbits for savvy pros.