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Sneaker brand EQLZ just announced the launch of the first-ever “Metaverse sneaker accelerator” dubbed “EQLZ SOCIETY.” The Web3-focused program will give community members the opportunity to transform their creative design concepts into physical shoes in months.
“Our goal is to grow and empower our community to reimagine sneaker creation,” states the company’s website.
The company introduces the “Capsule Ocean” collection of 777 NFTs and sneakers to take off. EQLZ is a “planet-based” brand promoting sustainability, so the shoes come in 100% recycled materials from the ocean. It’s worth noting that each of 777 pairs comes in a unique design and ocean-inspired color scheme.
Individuals can mint the NFTs for free at the launch. At the moment of writing, the floor price of the collection is 0.006 ETH (approximately $10).
In addition to the physical utility, NFT holders get access to future projects and will be the first to discover new EQLZ digital and IRL products. More than that, the company will host events where community members will be able to meet and discuss the sneaker industry and culture.
EQLZ also plans to introduce more projects later this year. We might expect sneaker collaborations and partnerships with Web3 communities.
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