Business News Report
April 24, 2023

Doodles and Pharrell Williams’ Brand Icecream are Set to Drop Physical Merch

Pharrell Williams is Doodles' new Chief Brand Officer

Blue-chip NFT project Doodles has partnered with Pharrell Williams’ streetwear clothing brand Billionaire Boys Club Icecream to create a collection of physical items. 

The drop includes t-shirts, hats, shorts, towels, and even skateboards, with prices ranging from $50 to $165. The graphics for the collection were developed collaboratively with Doodles’ artist and co-founder, Burnt Toast.

The drop is scheduled to be released on April 28 to 30, during the “Something in the Water” music festival in Virginia Beach. Festival visitors can find it at the Doodles’ pop-up, accompanied by free ice cream. It’s worth noting that individuals who are unable to attend the festival will have a chance to find the items online. However, the quantities will reportedly be limited. 

Notably, a part of the proceeds from the collection’s sales will go to Pharrell’s education non-profit organization, Yellow. 

“This collection marks an important first step on our collaborations and apparel journey. Expect to see more partnerships like this as Doodles expands further into the lifestyle vertical,”

said the head of brand partnerships at Doodles, Brandon Rosenblatt. 

The noted singer and artist Pharrell Williams became the Chief Brand Officer of Doodles in June 2022. His initial plan was to produce a music album in collaboration with Columbia Records.

The upcoming collaborative clothing drop is a big step for Doodles, as the brand does not want to be associated with non-fungible tokens anymore. In March this year, the project’s co-founder, Poopie, wrote: “We’re trying to go from a startup to a leading media franchise. We are no longer an NFT project.” 

Read more about Doodles:

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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