Business News Report
April 19, 2023

Zegna Introduces an AI-Powered Luxury Styling Tool

In Brief

Italian luxury fashion and jewelry brand Zegna introduces an AI-powered recommendations feature added to Zegna X.

Individuals can currently experience the unique feature exclusively in Zegna’s flagship store on Montenapoleone Street in Milan. 

Italian luxury fashion and jewelry brand Zegna introduces an artificial intelligence-powered recommendations feature added to Zegna X, its outreach app launched in 2021. 

The company unveiled the innovative technology application on April 18 during the Salone del Mobile event in Milan. According to the announcement, Zegna has set itself a goal to elevate the future of retail, establishing a new level of luxury clienteling. 

Zegna aims to provide its customers with a unique shopping experience. For this initiative, the brand has partnered with the tech giant Microsoft, which has developed a high-quality and realistic configurator utilizing the union of back-end data and tools. 

The brand’s new AI-powered system is designed to analyze customers’ preferences to make tailored recommendations. The system is able to recommend items and outfits that perfectly fit clients’ looks and personalities. The updated application also features a 3D configurator to create up to 49 billion potential outfit combinations using the brand’s ready-to-wear pieces. 

The innovative feature is currently available exclusively in Zegna’s flagship store on Montenapoleone Street in Milan. The artificial intelligence-powered extension of Zegna X will be deployed in other stores across the world as well. 

“We are proud to set a new benchmark for the ultimate level of luxury clienteling, connecting data through AI, personal storytelling, and product creation. ZEGNA X is our unique value proposition, and we are proud to have Microsoft, as our partner on this journey,”

said the Chief Marketing, Digital, and Sustainability Officer of Zegna, Edoardo Zegna.

The AI-based recommendations system not only allows Zegna to offer a personalized shopping experience for its customers but also opens up new avenues for the brand to engage with them. The system also enables Zegna to gain insights into how customers shop and how they can better cater to customers’ needs.

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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