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September 19, 2023

TikTok Unveils Innovative Features to Label AI-Generated Content

TikTok today announced that it will begin launching a new tool to help creators label AI-generated content.

With an increasing number of creators turning to Artificial Intelligence (AI) to enhance their creative output, the platform aims to empower its users with essential context about the content they consume.

TikTok says that the new tool is meant to address the confusion that some users may feel when they are unaware that the content they are consuming is AI-generated. 

Furthermore, this new label is designed to enable creators to showcase the innovative use of AI in their content. It can be applied to any content that has been entirely generated or substantially edited using AI technology.

via TikTok

“This week, we will begin testing an “AI-generated” label that we eventually plan to apply automatically to content that we detect was edited or created with AI,” TikTok wrote in a blog post. “To drive more clarity around AI-powered TikTok products, we are also renaming TikTok AI effects to explicitly include “AI” in their name and corresponding effects label.”

The platform has also updated its guidelines for Effect House creators to align with these changes.

Additionally, this label will make it easier for creators to adhere to TikTok’s Community Guidelines’ synthetic media policy, which requires the labeling of AI-generated content featuring realistic images, audio, or video. This policy aims to provide viewers with the necessary context to interpret the content accurately and prevent the spread of potentially misleading information.

The updated guidelines went into effect in April, shortly after TikTok CEO Shou Zi Chew testified before Congress in March, where he was questioned about youth safety and mental health concerns arising from using the short video-sharing app.

To ensure creators and viewers understand the importance and purpose of these labels, TikTok says it plans to release educational videos and resources over the coming weeks.

While developing these updates, TikTok consulted with its Safety Advisory Councils and industry experts, including Dr. David G. Rand from MIT, who specializes in the study of viewer perceptions of AI labels. His research guided the design of TikTok’s “AI-generated labels.”

Social media consultant Matt Navarra discovered these new labels in August, prior to today’s announcement from TikTok.

In March, TikTok overtook Instagram to become the world’s most downloaded app. Despite its success, the platform was handed a €345 million fine by Ireland’s Data Protection Commissioner (DPC) last week for not complying with EU privacy regulations, specifically those related to children’s data.

With AI regulation efforts in progress in both the US and EU, TikTok seems to be taking proactive steps to comply with potential future transparency requirements imposed by regulatory authorities, aiming to avoid yet another hefty fine.

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Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing.Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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Cindy Tan
Cindy Tan

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing.Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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