Markets Stories and Reviews
August 02, 2023

Open Campus and TinyTap Join Forces with Care Bears™ to Develop Educational Games on Climate Change for Children 

Open Campus, a leading educational technology protocol, is thrilled to announce a new partnership with Cloudco Entertainment’s Care Bears, one of the most popular and endearing children’s properties in the world, to create educational games for children on the topic of Climate Change. The partnership will leverage TinyTap, a platform for creating and sharing educational games, to bring the Care Bears’ messages of sharing, caring, friendship, and courage to a new generation of young learners excited about coming together to take care of our planet.

Open Campus and TinyTap Join Forces with Care Bears™ to Develop Educational Games on Climate Change for Children 

Through this partnership, Open Campus will license the Care Bears’ intellectual property to develop educational games that teach children about the importance of environmental conservation and the actions they can take to help protect the planet. The games will be designed to engage children in a fun and interactive way, while also imparting important lessons about sustainability and the environment.

In addition to developing educational games, the partnership will explore the application of non-fungible tokens (NFTs) to enhance the educational experience, including Publisher NFTs, Open Campus’ innovative content tokenization engine, and the launch of a series of co-branded digital collectibles to delight fans and collectors. This opens up exciting possibilities for creating new and innovative ways to engage children in learning about important topics like climate change.

“We are thrilled to partner with Care Bears to create innovative educational content that helps children learn about the environment and climate change,” said Yogev Shelly, CEO of TinyTap and Council Member of Open Campus. “By combining the power of TinyTap with the iconic and beloved characters of the Care Bears franchise, we believe we can create games that are not only fun and engaging but also teach important lessons about sustainability and the environment.”

“We couldn’t be more excited to collaborate with TinyTap on this educational venture,” added Robert Prinzo, Head of Licensing at Cloudco Entertainment. “The Care Bears have always been committed to sharing messages of sharing, caring, friendship, and courage to its fans. Partnering with TinyTap allows us to extend that mission into the digital world, using interactive games and content to teach valuable lessons about sustainability, the environment, and more. Together, we aim to inspire and empower young minds to make a positive impact on the world around them.”

The educational games will be available on the TinyTap platform in the coming months, and the partnership will continue to explore new ways to enhance the learning experience for children.

About Cloudco Entertainment 

Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears™

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.

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About TinyTap

TinyTap, a subsidiary of Animoca Brands, was founded in 2012 and is the world’s largest educational games library with more than 250,000 activities made by educators and publishers including Sesame Street and Oxford University Press. Games are created using TinyTap’s code-free authoring platform and can be accessed by parents as part of TinyTap’s subscription or sold directly to families as bundles. A portion of subscription revenue is shared with content creators based on the user engagement generated by their content. TinyTap is among the top 10 grossing kids apps worldwide, delivering educational content to families in the US, Canada, Europe, and the Arab world with a focus on young learners (Pre-K to Grade 6), serving 9.2 million registered family members with content created by over 100,000 creators. Learn more at https://www.tinytap.com.

About Open Campus

Open Campus is a community-led protocol for educators, content creators, parents, and students. It puts decisions about learning back into the hands of educators and their students by fostering a collaborative environment, enabling teachers to create materials that appeal to the exact needs of students. Additionally, Open Campus recognizes the achievements of teachers and content creators who help students seek new knowledge, opening new revenue streams for effective educators around the world.

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About The Author

Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.

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Gregory Pudovsky
Gregory Pudovsky

Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.

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