Business News Report
April 25, 2023

Jon Heder and Tony Cavalero Blast Off into Toonstar’s New Web3 Animated Comedy ‘Space Junk’

In Brief

Web3 story studio Toonstar is releasing ‘Space Junk,’ a new animated comedy series powered by the Theta media and entertainment blockchain.

‘Space Junk’ is a workplace comedy about garbage collectors in space, created and written by Dominic Russo.

The animated comedy will feature a character voiced entirely by AI voice-generated software.

Jon Heder and Tony Cavalero Blast Off into Toonstar's New Web3 Animated Comedy 'Space Junk'

Web3 animation studio Toonstar has announced today the release of its new adult-animated series, “Space Junk,” starring Jon Heder (‘Napoleon Dynamite,’ ‘Blades of Glory) and Tony Cavalero (‘School of Rock,’ ‘The Righteous Gemstones’). 

Powered by the Theta media and entertainment blockchain, ‘Space Junk’ is a workplace comedy about garbage collectors in space, created and written by Dominic Russo. In an industry first, ‘Space Junk’ will feature a robot character named “Wellbecca,” voiced entirely by AI voice-generated software. 

According to a press release, Wellbecca will interact directly with the Space Junk community by serving as a creative co-pilot for community members. Using AI and dynamic NFTs, Wellbecca will assist creators in transforming their prompts into unique short stories set within the ‘Space Junk’ universe.

“The participatory storytelling aspect of ‘Space Junk’ presents an opportunity to bring more creators into the fold to uncover fresh stories and ideas which feels especially important in today’s environment,” said Jon Heder, co-founder, Verified Labs and executive producer, “Space Junk.” “Toonstar is absolutely showing the broader entertainment industry how web3 can open doors for new creators and create crazy, engaged fan communities, and uncover great new IP for Hollywood.”

Following “The Gimmicks” and “House of Chico” launched in partnership with Mila Kunis’ web3 company, “Space Junk” is the third original animated series released by Toonstar. The web3 animation studio was founded by John Attanasio and Luisa Huang, veterans of DreamWorks, Disney, and Warner Bros.

The studio’s storytelling model allows digital token holders to participate in the narrative development of the series and create their own characters and storylines. 

“With each series released this year, we’ve pushed the technology forward to broaden opportunities for creators and fans to engage with the story world and take part in building new hit IP,” said Attanasio. “With “Space Junk” we’re taking it even further, merging great content with gameplay that will launch a new Web3-enabled model of interactive entertainment.”

“Space Junk will be available to stream beginning May 19, after its world premiere on Thursday at Consenses 2023.

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About The Author

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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Cindy Tan
Cindy Tan

Cindy is a journalist at Metaverse Post, covering topics related to web3, NFT, metaverse and AI, with a focus on interviews with Web3 industry players. She has spoken to over 30 C-level execs and counting, bringing their valuable insights to readers. Originally from Singapore, Cindy is now based in Tbilisi, Georgia. She holds a Bachelor's degree in Communications & Media Studies from the University of South Australia and has a decade of experience in journalism and writing. Get in touch with her via [email protected] with press pitches, announcements and interview opportunities.

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