Animoca Brands’ Moca Chain Mainnet Goes Live, Delivering Privacy-Preserving Identity Solutions To Businesses And AI Agents
Moca Foundation and Moca Network, a flagship project developed by Animoca Brands, announced the official launch of the Moca Chain mainnet on Tuesday. The blockchain network has been purpose-built for digital identity, enabling users to carry verified credentials — such as proof of completed KYC checks or membership status — across applications while sharing only the specific information a business requires.
With the mainnet now live, Moca Network is directing its efforts toward AIR, its product layer covering identity, money, and loyalty. Through AIR, businesses can integrate once to recognize and onboard customers, issue payments, and distribute rewards, all while minimizing the volume of personal data under their custody.
The launch arrives at a time when digital identity verification has become an escalating operational and security concern. Today, individuals are required to repeat identity checks on nearly every platform they join, and each business consequently stores its own copy of sensitive personal information. This pattern generates friction for users, raises compliance costs for companies, and multiplies the number of potential exposure points for data breaches. The issue is further compounded by the rise of AI agents, which increasingly shop, make bookings, and complete sign-ups on behalf of human users, leaving businesses uncertain about who is behind each incoming request.
Moca Chain proposes an alternative model built around verifiable digital credentials. Under this framework, a trusted organization — whether a financial platform, retailer, ticketing service, or game — confirms a fact about a customer and issues a digital credential. The customer retains control of that credential and determines where it is applied. When another application needs confirmation of a specific detail, such as whether a user has passed KYC, it receives a simple verification rather than a copy of the underlying documents. Should the customer’s status change, the credential can be updated or withdrawn, with the change visible across every connected application.
AIR Brings Identity, Payments, and Loyalty Into a Single Integration
For businesses, AIR operates in both directions. Companies can convert identity checks they already perform into portable credentials that customers may carry into partner applications, and they can accept credentials issued by other verified organizations to onboard customers who have already completed those checks, with minimal data custody involved. Within the same framework, AIR Money incorporates compliant global payouts, while AIR Loyalty provides brands and merchants with a stable points engine.
AIR is additionally extending credential-based verification to AI agents. As an increasing share of commerce and bookings is handled by automated agents, businesses will be able to confirm both the identity of the person an agent represents and the scope of actions it is authorized to perform before granting access, pricing, or rewards.
Moca Network’s partner ecosystem spans consumer platforms, fintech, loyalty programs, and agentic commerce, with participants including SK Planet, Biletinial, Oyunfor, Open Campus, OneFootball, RewardMe, Lamborghini, REAP, Inveo Kripto, Plume, and Nansen. Further partner announcements are expected in the coming months.
“People should not have to hand over their personal information again and again to every service they use, especially as AI agents start acting on our behalf,” said Yat Siu, co-founder and executive chairman of Animoca Brands in a written statement. “Moca Chain gives people ownership of their credentials and gives businesses a way to trust them without holding more data than they need. That is at the heart of Animoca Brands’ mission to advance digital property rights, starting with the most personal property of all: our identity,” he added.
“Launching mainnet is a foundation, not a finish line. From here, our focus is AIR, which lets any business recognize its customers, pay them, and reward them through one integration, and extend that same trust to the AI agents working for those customers,” said Kenneth Shek, managing director of Moca Network in a written statement. “Every business that joins makes the network more useful for the next one,” he added.
Businesses seeking to work with AIR can access further information at air3.com and submit partnership applications at air3.com/partner-with-us. Technical documentation for developers is available at docs.air3.com.
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About The Author
Alisa, a dedicated journalist at the MPost, specializes in crypto, AI, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
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Alisa, a dedicated journalist at the MPost, specializes in crypto, AI, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
