Business News Report
September 13, 2023

ABB Invests $280 Million to Build Cutting-Edge Robotics Factory Amid Surging Demand

In Brief

ABB has invested $280 million in a new robotics factory in Sweden, aiming to address the surging European robotics market, which is expected to grow by 7% annually until 2027.

This move reflects a broader trend of companies responding to factors like government incentives and geopolitical tensions by bringing production closer to their home markets.

ABB Invests $280 Million to Build Cutting-Edge Robotics Factory Amid Surging Demand

Swiss engineering and technology group ABB has invested $280 million for robotics factory in eastern Sweden, anticipating a surge in demand. ABB aims to address the growing European robotics and automation market, expected to grow by 7% annually between 2023 and 2027.

“The investment in our new campus is driven by customer demand and projected market growth,”

ABB CEO Björn Rosengren said in a statement.

The new factory, slated to be operational by 2026, will boast 50% more production capacity than its predecessor and employ approximately 1,300 individuals. ABB CEO Björn Rosengren affirmed that this substantial investment is motivated by escalating customer demand and projected market growth.

ABB faces competition from major players like Japan’s Fanuc Corp and China’s Kuka. In response to factors, such as increased government incentives and geopolitical tensions, companies like ABB are opting to relocate their production operations nearer to their domestic markets.

Sami Atiya, President of ABB’s Robotics and Discrete Automation Business Area, emphasized that the new Robotics Campus will be significant in supporting European customers as they accelerate investments in robotics and artificial intelligence. 

“Our Robotics Campus will help us to serve our customers more efficiently and support new and existing sectors like automotive, electronics, logistics, healthcare, e-commerce, and pharmaceuticals to unlock the full potential of automation,”

Atiya said.

ABB Robotics’ New Campus in Sweden for Sustainability and Efficiency

ABB Robotics is building a 65,000 square meter campus in Västerås, Sweden. The new space will be a modern workplace for its 1,300 employees and include a factory, offices, a research and development center, an experience center, and a training center for customers and visitors. It will also use autonomous mobile robots (AMRs) to move materials around. Construction starts in 2024 and will replace the nine old buildings the company has been using since 1974.

By creating this campus in Västerås, ABB is making the area a hub for automation, which means they’ll be close to customers, suppliers, schools, and partners. According to ABB, the proximity will help them work faster, with fewer transport needs, and be better for the environment. The manufacturer has been building robotics expertise in Sweden for 50 years, and this campus will help them continue that work.

The campus will also follow ABB’s 2030 Sustainability Targets, trying to reduce emissions and save resources. It will use eco-friendly materials and processes, as well as solar panels on the roof.

Last week, ABB Robotics unveiled an expansion of its large robot portfolio, introducing four new models and 22 variants to cater to industrial applications. The robots offer diverse payload capacities and reach options, enhancing flexibility and performance for industries like automotive and electric vehicle (EV) manufacturing.

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About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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