The Mall of the Emirates in Dubai inaugurates the first physical NFT shop

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SoftConstruct opens the first-ever physical NFT shop in the Mall of the Emirates

Visitors can buy, sell, and browse NFTs at the location

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The first-ever physical NFT shop has opened in Dubai. On December 22, global innovation tech company SoftConstruct inaugurated the “ftNFT Shop” in the Mall of the Emirates. Amrita Sethi, the first NFT artist of the United Arab Emirates, was among the guests.

The innovative IRL venue allows visitors to interact with physical art, and buy, sell, and browse non-fungible tokens in person. The shop also features a professional 3D scanner so individuals can experience the creation of 3D avatars of themselves.

The NFT Shop currently exhibits “AKNEYE,” a collection of hand-painted sculptures and a set of art toys created by the online platform Chiko & Roko. 



It’s worth noting that SoftConstruct plans to open the second physical NFT shop in the Dubai Mall. 

The most popular UAE city continues introducing web3-related initiatives, aiming to become the leading metaverse destination for investment hubs, startups, and the crypto community. On November 24, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum introduced a 100-day metaverse strategy plan for government organizations and businesses. With the release, the crown prince of Dubai applied measures that would empower the use of digital technologies and the metaverse.

The UAE Ministry of Economy has already started developing its metaverse headquarters at the Dubai Metaverse Assembly. In May, Dubai’s Virtual Assets Regulatory Authority created a version of its headquarters in The Sandbox. 


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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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