FaZe Clan enters metaverse, plans to sell digital real estate in The Sandbox
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Gaming, sports, and entertainment organization FaZe Clan has partnered with The Sandbox metaverse to produce interactive experiences (virtual events, games, digital products, etc.) for the FaZe community. One of the first steps the platform will take is building the digital infrastructure—FaZe Clan has acquired a 12 x 12 plot of LAND called “FaZe World.”
The gamified FaZe World will allow users to experience the FaZe Clan, engage with FaZe talent, and generate new revenue streams for FaZe. The LANDs (digital plots of land) will be available for purchase around the FaZe World. This gives fans an opportunity to be neighbors with one of the world’s leading youth culture and digital lifestyle organizations. The Sandbox will organize a LAND sale for this occasion later this year, but immersive FaZe World experiences are planned for 2023.
Lee Trink, the CEO of FaZe, said in a press release that the partnership is a perfect opportunity “to build bridges and lead the gaming community at large into the metaverse.”
“Through FaZe World and our partnership with The Sandbox, our already digitally native fans can experience FaZe Clan in a new immersive way,” Trink added.
FaZe Clan is not the only expansion for The Sandbox this week. The metaverse company has invested in Cosmo Media Labs, which marks the first The Sandbox’s investment in an independent production company.
Cosmo Media Labs helps brands bridge into the new media world. The company develops content strategies and identifies the best opportunities for gamification, play-to-earn, next-generation technology, and NFTs. The partnership will provide the company with new tools, systems, and mechanisms to usher in the decentralized era of content creation, consumption, and monetization.
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