E-Trade, Crypto.com, Floki & More: 2025 Crypto Partnerships
In Brief
Crypto.com, Floki, and E-Trade are partnering to redefine finance, sports, and technology in 2025, demonstrating the innovation driving blockchain and digital assets toward mainstream adoption.
The crypto world has started 2025 with groundbreaking collaborations that redefine finance, sports, and technology. From Crypto.com’s venture into Islamic banking to Floki’s sports partnerships and E-Trade’s crypto aspirations, these alliances showcase the innovation driving blockchain and digital assets toward mainstream adoption.
Let’s explore them one by one.
Crypto.com Partners with Dubai Islamic Bank for Sharia-Compliant Crypto Solutions
In a landmark move toward bringing together Islamic banking and cryptocurrency, Crypto.com inked a memorandum of understanding with Dubai Islamic Bank (DIB), the largest Islamic financial institution in the United Arab Emirates. Together, the companies hope to promote the Crypto.com App and Card on DIB’s platforms, provide DIB customers with new ways to earn rewards, and make it easier for users to buy and sell fiat cash on Crypto.com.
The agreement also explores tokenization of real-world assets, such as Islamic sukuks and real estate portfolios, utilizing the Cronos blockchain. Additionally, DIB’s systems will facilitate cryptocurrency payments, and the bank will consider integrating Crypto.com’s trading, custody, and over-the-counter (OTC) solutions for retail clients.
Crypto.com’s President of UAE Operations, Mohammed Al-Hakim, noted the agreement as a unique opportunity to merge crypto with Islamic banking. Musabbah Al Qaizi, DIB’s Chief Digital Officer, also pointed out that this partnership can be the start of many Sharia-compliant crypto solutions, putting the UAE ahead of the pack.
Floki Partners with Kings World Cup Nations for Global Sports Exposure
Floki has made a bold entry into the sports and Esports industries by partnering with the Kings World Cup Nations. This innovative 7-a-side football tournament combines traditional football with competitive gaming and is set to take place in Italy from January 1 to 12, 2025, culminating at the iconic Allianz Stadium in Torino.
Packed with global Football stars like Iker Casillas and Gerard Piqué, this tournament can surely be a global sensation, running all over YouTube, Twitch, and TikTok for about 600 million viewers around the world.
LED boards, banners, and social media platforms will all include Floki’s branding, and the company will also have exclusive sponsorship of the matchday results. The cryptocurrency views this collaboration as an opportunity to connect with global communities and showcase its utility in an engaging context. According to Kings League representatives, the partnership underscores both entities’ focus on innovation and growth.
Oriol Granell, COO of Kings League, stated that this partnership creates a fertile ground for “innovation and growth,” showing his enthusiasm for the future of this collaboration.
While the partnership offers immense exposure, it carries risks, as success depends heavily on the tournament’s reception. However, Floki’s strategy aligns with cryptocurrency’s ethos of disruption and decentralization, cementing its bold approach to expanding its brand through high-profile collaborations in sports and entertainment.
Morgan Stanley’s E-Trade Explores Crypto Trading
Morgan Stanley’s E-Trade is considering offering cryptocurrency trading services, signaling its readiness to embrace the growing digital asset sector. This move has the potential to establish E-Trade as a formidable competitor to Coinbase and other prominent platforms in the cryptocurrency business, which is expected to see significant development in 2025. Some have speculated that the initiative is in line with the positive regulatory shifts that will occur after the US presidential transition.
It would be a huge step forward for people to trade digital assets if E-Trade joined the bitcoin market. By purchasing Bitcoin exchange-traded funds (ETFs), Morgan Stanley has shown its faith in the cryptocurrency market. Its investment includes a $272 million stake in the iShares Bitcoin Trust, launched by BlackRock.
This move is indicative of a larger trend toward crypto adoption by more conventional financial institutions. E-Trade, with its large user base and knowledge of conventional stock trading, might serve as a link between the two worlds.
There are still risks, like market volatility and competition from established crypto exchanges, but Morgan Stanley’s involvement shows that big companies are becoming more interested in digital assets. E-Trade’s possible crypto trading services could give investors a way to get into the market and elevate cryptocurrency as a legitimate financial tool.
Spiking and BipTap Revolutionize Payments with TradeGPT
The blockchain-based payment pioneers BipTap and Spiking have joined forces to integrate TradeGPT into BipTap’s ecosystem and, therefore, transform the payment industry. Spiking’s cutting-edge generative AI tool, TradeGPT, offers predictive analytics and real-time insights. By embedding this technology, BipTap aims to unify cryptocurrency and fiat transactions, offering users enhanced financial decision-making tools.
With the combined strengths of Spiking’s AI analytics and BipTap’s blockchain payment infrastructure, they have come up with a more robust and effective platform. Powerful data-driven insights will be available to users, providing frictionless transactions across various blockchains and conventional financial platforms. Spiking’s CEO, Dr. Clemen Chiang, stressed that this relationship democratizes access to advanced financial tools, allowing users to manage complex payment conditions confidently.
BipTap’s founder, Jonathan Low, highlighted the alignment of both companies’ missions to bridge traditional finance with the emerging digital economy. By integrating TradeGPT, BipTap enhances its ability to deliver cost-effective and user-friendly payment solutions while addressing privacy and efficiency concerns.
This partnership represents a significant step toward inclusive financial ecosystems, blending the advantages of cryptocurrency and traditional banking. It underscores the growing potential of AI and blockchain technology to redefine global financial transactions.
TON Partners with Jupiter for Liquidity Aggregation
Jupiter and the TON Foundation have joined forces to build a liquidity aggregator on the TON blockchain. The goal is to improve liquidity and make cross-chain swaps possible. By combining TON’s scalable infrastructure with Jupiter’s knowledge of decentralized exchanges (DEXs), the collaboration hopes to maximize trading efficiency in the TON ecosystem, giving users access to deeper liquidity pools and better rates.
By means of a DeFi competition that will continue until March 15, 2025, our collaboration further promotes community-driven development. The contest is open to developers, and TON and Jupiter will back the projects that come out on top. In the DeFi sector, this effort highlights a dedication to community participation and innovation.
As the decentralized banking environment changes, blockchain interoperability becomes more crucial, and cooperation places TON as a prominent participant in this space. If TON can address liquidity concerns and encourage cross-chain integration, it could entice institutional investors and larger users who were previously turned off by the cryptocurrency.
The relationship between TON and Jupiter, as DeFi keeps expanding, shows how strategic alliances play a crucial role in determining the trajectory of blockchain networks going forward. By fostering innovation and expanding user acceptance, this program aims to establish TON as a prominent participant in the DeFi ecosystem.
Illuminex and Dashpay Enhance Privacy in Digital Transactions
Illuminex has teamed up with Dashpay, a cryptocurrency that is well-known for its quick and cheap transactions. By combining the best features of both systems, this strategic partnership is set to make online transactions safer and more efficient.
Dash’s swift transaction capabilities complement Illuminex’s focus on privacy, creating a robust framework for secure cryptocurrency exchanges. By merging technologies, the partnership seeks to address growing consumer demands for privacy and efficiency in digital financial interactions.
This collaboration reflects a shared vision of leveraging integrated technologies to benefit global users. This kind of collaboration points to the possibility of new solutions that promote confidence in the use of digital currencies as the industry develops.
A new era of privacy and speed in cryptocurrency transactions is on the horizon, thanks to the partnership between Illuminex and Dash. This will benefit both experienced and novice users.
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About The Author
Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
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Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
