Business News Report
February 10, 2023

BCBGMaxAzria and Maeve Reilly Showcase Their New Collection in the Metaverse

BCBGMaxAzria and Maeve Reilly Showcase Their New Collection in the Metaverse

American fashion brand BCBGMaxAzria and celebrity stylist Maeve Reilly showcase their collaborative collection in the metaverse. Maeve Reilly, who styles celebrities like model Hailey Bieber and actress Megan Fox, has shared the announcement on her Instagram story. 

The evening collection that Reilly developed for BCBGMaxAzria was first presented at the end of January and launched on the brandā€™s official website on February 2. However, as the metaverse fashion season is coming up, the parties have decided to jump on the trend and introduce their collaboration in the metaverse as well. 

The stylists chose Decentraland as the fashion show venue. Starting on February 9, Decentraland visitors can attend the virtual runway and discover 16 evening gowns by the brand. The experience also features the avatars of Maeve Reilly and Albino Riganello, the Creative Director of BCBT. The two come out to wave their hands at the end of the show. The modelsā€™ avatars look similar to the models in the campaign. This resemblance gives the viewer the feeling of visiting the actual fashion show, even though one only sees avatars on the screen (or in the VR glasses). 

Screenshot of the Decentraland experience

Fashion lovers can visit the virtual venue through February 16. Notably, BCBGMaxAzria decided to release the initiative before the Metaverse Fashion Week, which will take place on March 28 to 31. With this move, the brand presents the collection during New York Fashion Week and gets more traction and recognition among digital fashion lovers. 

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In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Masterā€™s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Masterā€™s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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