In Brief
BCBGMaxAzria and Maeve Reilly showcase their collaborative collection in Decentraland
Fashion lovers can visit the virtual venue through February 16.
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American fashion brand BCBGMaxAzria and celebrity stylist Maeve Reilly showcase their collaborative collection in the metaverse. Maeve Reilly, who styles celebrities like model Hailey Bieber and actress Megan Fox, has shared the announcement on her Instagram story.
The evening collection that Reilly developed for BCBGMaxAzria was first presented at the end of January and launched on the brand’s official website on February 2. However, as the metaverse fashion season is coming up, the parties have decided to jump on the trend and introduce their collaboration in the metaverse as well.
The stylists chose Decentraland as the fashion show venue. Starting on February 9, Decentraland visitors can attend the virtual runway and discover 16 evening gowns by the brand. The experience also features the avatars of Maeve Reilly and Albino Riganello, the Creative Director of BCBT. The two come out to wave their hands at the end of the show. The models’ avatars look similar to the models in the campaign. This resemblance gives the viewer the feeling of visiting the actual fashion show, even though one only sees avatars on the screen (or in the VR glasses).
Fashion lovers can visit the virtual venue through February 16. Notably, BCBGMaxAzria decided to release the initiative before the Metaverse Fashion Week, which will take place on March 28 to 31. With this move, the brand presents the collection during New York Fashion Week and gets more traction and recognition among digital fashion lovers.
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